Below is a selection of pages from a store schematic/vmu:
In-Store Flyers
Created using InDesign and Illustrator
Store Overview for Presentation
Created in Illustrator.
Prototype Drawing
Created using Illustrator
Baby Shower Invitation
Baby Shower invitations created for my Etsy store. Designed using Illustrator.
Wedding Program
Custom wedding program created for my Etsy store. Inside layout created in Illustrator and InDesign. I work with the customer to choose the cover paper and handcut the window. Assembled with metal brad.
Wedding/Shower Invitation design
Invitation created for my Etsy store. Can be used for either a wedding or bridal shower invitation. Created in Illustrator.
Wedding Invitation Design
Wedding Invitation set I designed to be sold in my Etsy store. Invitation is printed on 100% post-consumer recycled paper. Included is invitation and response card.
Designed using Adobe Illustrator
Product Guide
Product guide sent to Wilsons Leather stores. I designed the document as well as doing all the photography.
Product Guide created using Photoshop and InDesign.
Store Schematic/VMU
Communication to Wilsons Leather Stores. I worked with the buyers to create this document sent to stores. I updated the design to create a fun, user friendly document. All design, layout, photography (except for cover photo), and merchandising set-up was done by me. The color coding of the floorplan was created by myself to make it easier for stores to place product. Color coding related back to bulk of communication document.
Communication Icons
Icons created to make communication easier to read. Created while working at Wilsons Leather. Icons created in Illustrator.
Store Sales Information Sheet
Information sheet for stores. Sheet was created to inform stores of new product and give background to Nascar. I designed, wrote the copy, and took photographs for the sheet.
Newsletter
Newsletter designed while working at Wilsons Leather. Newsletter was produced bi-monthly.
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